Hi I'm Niels 👋
I’m a freelance senior UX designer & strategist specialised in user research, UX strategy and digital product design.I help teams discover what creates value and build experiences and products that tie design efforts to business goals using modern product discovery and design methods.I have a mild data obsession and a soft spot for experimentation which means work is never dull, to be honest. 🎉
See how I can helpI've spent the last decade leading and delivering strategic products and projects for global enterprises and local brands alike across digital product development, marketing, CRM, ecommerce and mobile both B2C and B2B. See some of my workI would like to help your company too. Contact meI'm based in Copenhagen, Denmark, but happily work all over the place.
About me
Previous roles
| Consultant and advisor | 2019– | nielsandersen.co |
| Product Design Lead | 2016–2019 | Maersk Digital |
| Senior UX Strategist | 2015–2016 | Pentia |
| UX Lead | 2010-2015 | Wunderman |
My Approach to UX Work
I'm a collaborative, pragmatic, data-informed and ego-free in my approach to UX work. I believe the role of a UX person is to act as a catalyst for user-centered thinking and connect the product's KPI's with the best ideas from team and stakeholders. No ivory towers here.I’m flexible on process and don’t care much if we call it agile, scrum, kanban or something else. As long as the team collaborates and gets feedback from customer often great UX work can happen.
How I add value
Enriching strategic work with user centred approaches
Connecting strategy to digital product development processes and outcomes
Guerilla research (qualitative and quantitative)
Mapping out complex user journeys and ecosystems
Data heavy applications
UX for AI enabled products
Product thinking
Rapid prototyping
Lean UX
Past work
I've listed some projects and products I've worked on below. Contact me to hear more about my experience with a specific topic or case.
| 🏢 | 📓 🔬 📈 |
|---|---|
| 3 | Redesign of product and mobile plan selection flow designed to make it easier for customers to select the right plan to fit their needs. |
| Adidas | CRM strategy and Omnichannel activation products involving gamification, content strategy, |
| Amass | Advisor and design partner for AI startup building a digital assistant for researchers |
| AP Pension | Customer journey mapping frameworks and execution. UX design for new customer facing and internal facing self-service and SAAS tools. |
| Boligsiden | Optimising core page functionality and flows. |
| Grundfos | User research, concepts and design work for product selection and configuration tool and ecommerce solution. |
| IKEA | Design sprints for future concepts involving circularity and how to integrate in value proposition. Ecommerce customer journey mapping and optimization of content integration in product presentation across customer journey. |
| LEGO | User research and interaction design for a new web experience for LEGO Education. Rethinking the way LEGO's novel teaching materials are presented and sold online. |
| Maersk | Early hire in building new digital product design capability within Maersk. Worked on multiple digital products within IoT, machine learning, predictive analytics. |
| Matas | Ecommerce design and optimization. New business areas, subscriptions, personalisation, retail, POS development. CRO. |
| Novozymes | SAAS solutions for expert user target groups. Machine learning, optimization. |
| PANDORA | Redesigned website to improve content and commerce integration. |
| SDC | New concepts for future advisor solutions for financial institutions. Focus on optimising workflows and increasing efficiency. |
| Tilda | Exploring new design concepts for optimising workflows for an AI startup in the learning design space. |
Work with me
User research & product discovery
User research (study design, planning, conducting, analysis and opportunity finding)
Journey & ecosystem mapping
Need finding
Product/UX strategy
Create/refine UX vision & alignment with business goals
Assumption mapping/hypothesis generation
Strategic planning
Product definition, design & iteration
Concept development
Rapid prototyping
Interaction design
Usability testing
User experience evaluation
UX audit (expert reviews/heuristic evaluations)
Usability evaluation (testing in person/remote)
Evaluating existing solutions (usability testing, concept testing, competitor benchmarking)
One-man band or backing singer
I love working with teams. I'm adaptable and flexible in my approach to provide the support the team needs at different stages of the process.I'm equally happy starting out alone helping define the problem space, gather insights, develop concepts, business models and ecosystems. information architecture, interaction design, testing and iteration.
Contact
Get in touch to hire me or talk shop.
Corkgade 6
2150 Nordhavn
CVR 31463254